image

OUR BLOG

Topic clusters – a must-have content marketing tool

Topic clusters – a must-have content marketing tool

POSTED BY Donna Palermo On September 10, 2018

Content marketing has evolved dramatically in format, style and delivery through the years. SEO was used to remain in Google’s good books, but people realised that it’s not about creating content for search engines, they aren’t the ones that engage with your brand online and read your content.

Read More
Digital trends South African companies can implement in 2018

Digital trends South African companies can implement in 2018

POSTED BY Jackie Stierlin On August 13, 2018

As a marketer, I am always lured by a trends prediction or survey. Gartner puts out an annual forecast, and then there are theAdobe digital surveys, we love them all.  Each year our clients are intrigued by the changing trends on our digital landscape. But often the lure of something new, or the need to advance as quickly as you can to the next big thing, is more challenging than you realises. So let's look at the real trends that can be implemented.

Read More
Microcopy – what’s the big deal with small words?

Microcopy – what’s the big deal with small words?

POSTED BY Lusanda Futshane On June 26, 2018

Let’s play a game of user experience (UX) bingo. The next time you find yourself in a conversation with a colleague about UX, award yourself a point every time they use one of the following pretentious and often meaningless buzzwords: deep dive, information scent, leverage, holistic and extensibility. It won’t take you longer than three full sentences to get a bingo.

Read More
Data privacy: A new chapter is here

Data privacy: A new chapter is here

POSTED BY David Jenkin On May 17, 2018

The curtains have been drawn back, letting in enough light for everyone to see areas of the digital advertising landscape that were previously obscured by shadow. Much of it still is, of course, but the public has never been more aware of the issue of data privacy. It feels like a turning point and legislation is at last beginning to catch up. The Wild West days of big data appear to be over.

Read More
Digital marketing trend watch for 2018 Part 2

Digital marketing trend watch for 2018 Part 2

POSTED BY Jackie Stierlin On March 27, 2018

In Part 1 of our blog, we focused on social media, particularly on why businesses should make a greater investment in sponsored content. In Part 2, we uncover online aspects that businesses must be aware of this year to remain digitally relevant. Let’s dive right in.

Read More
Digital marketing trend watch for 2018 Part 1

Digital marketing trend watch for 2018 Part 1

POSTED BY Jackie Stierlin On March 13, 2018

Customer-centricity is the buzzword in the digital marketing industry for 2018.

Read More
Common B2B Marketing challenges and Digital marketing solutions to overcome them

Common B2B Marketing challenges and Digital marketing solutions to overcome them

POSTED BY Jackie Stierlin On February 22, 2018

As the marketing manager or CMO of a group, your methods and processes for marketing your business have been well established and successful for many years. Like most businesses with a B2B offering, you have had to find the best combination of industry publications and trade shows to grow your customer base.

Read More
What content marketing means to us

What content marketing means to us

POSTED BY Jackie Stierlin On February 15, 2018

Expanding your business's digital footprint can feel like an overwhelming task, but at its core, there needs to be a well thought out content strategy to drive all other digital programs. Even your smallest piece of content, for example, a social media post, is a vital piece of content. We chatted to the League Digital Content team about how content strategy and content marketing helps drive this process and how they feel it has changed over time.

Read More
Which marketing automation platform is best for your campaign?

Which marketing automation platform is best for your campaign?

POSTED BY Jaco Liebenberg On February 07, 2018

In the digital marketing realm there are so many tools at our disposal to help improve the way we convert leads into customers. Thanks to the advent of technology, we have access to an array of

Read More
Create business leads by understanding the 5 stages of the buying cycle

Create business leads by understanding the 5 stages of the buying cycle

On February 01, 2018

Modern day marketers are starting to think about new ways to support their sales teams by generating more qualified leads and nurturing them through the buying process.

Read More
<) not found.[endif]--> social prospecting workbook
<) not found.[endif]--> lead conversion guide