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OUR BLOG

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How to get through turbulent times using diagnostic selling

Posted by Donna Palermo on May 22, 2017

I attended the Sage Summit at the Sandton Convention Centre on the 8th of March for our client Sage Online Tools. The Summit centred around the theme of digital transformation and one session, in particular, caught my attention. When Andrew Honey group CEO of Entrepreneur Media SA, ThinkSales Corporation and SmartCompany Networks came to the stage, he told the delegates that his presentation would highlight how the top executives in the world achieve success and he introduced the term: diagnostic selling.

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Social media wars: why everyone wants to be like Snapchat

Posted by Donna Palermo on May 03, 2017

The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.

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How businesses can guard against the effects of downgrades

Posted by Jackie Stierlin on April 18, 2017

The political and economic turmoil in South Africa, and a credit downgrade by Standard and Poor’s, and now Fitch, to junk status, will have a negative effect on business growth for years to come. As businesses, we are a little helpless to correct the course, and the instability is going to make generating new business far more challenging.

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Technology and fashion walk the runway together using immersive marketing

Posted by Jackie Stierlin on March 28, 2017

When you sit and evaluate your own tech tools that you use every day, you realise that your everyday tasks have become intertwined with technology and devices to make our day a little easier – a little more productive. 

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Digital disruptors aren’t created in a day

Posted by Jackie Stierlin on March 09, 2017

The scary reality of digital disruptors, in any industry, is that if you choose to ignore them you will be left behind. 

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Leading our clients through digital transformation

Posted by Jackie Stierlin on February 21, 2017

Our team has had the advantage of watching several of our clients’ brands transform digitally over several years. Some have embraced the change fairly quickly, and others have taken this transformation slowly over time.

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4 Hacks to come up with innovative content ideas

Posted by Lisa Johnston on January 06, 2017

Constantly coming up with original and creative content ideas can be challenging, so try these 4 hacks to help.

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League Digital Greatest Hits 2016

Posted by Jackie Stierlin on December 28, 2016

It’s that time of the year again. Yes, you guessed it, the release of League Digital Greatest Hits 2016 is upon us!

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Optimise your inbound marketing in six simple steps

Posted by Jackie Stierlin on December 14, 2016

Inbound marketing is a complex and intricate system of conversions, strategies, goals, and many other elements. Smart Insights have included the following step by step suggestions to help optimise the effectiveness of your inbound marketing throughout each stage of the process.

 

 

 

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The vital elements that make up your year end marketing audit

Posted by Jackie Stierlin on December 07, 2016

A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.

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