image

OUR BLOG

Post Image

Business growth through digital partnerships

Posted by Justin Glanville on July 12, 2017

We have worked with many businesses over several years and been at the forefront of the multiple challenges of trying to build and grow a sustainable enterprise. We often work with clients to overcome these challenges, but it is important that we highlight some of the problems a growing enterprise faces.

Read More
Post Image

Common B2B Marketing challenges and Digital marketing solutions to overcome them

Posted by Jackie Stierlin on July 05, 2017

As the marketing manager or CMO of a group, your methods and processes for marketing your business have been well established and successful for many years. Like most businesses with a B2B offering, you have had to find the best combination of industry publications and trade shows to grow your customer base.

Read More
Post Image

What content marketing means to us

Posted by Jackie Stierlin on June 06, 2017

Expanding your business's digital footprint can feel like an overwhelming task, but at its core, there needs to be a well thought out content strategy to drive all other digital programs. Even your smallest piece of content, for example, a social media post, is a vital piece of content. We chatted to the League Digital Content team about how content strategy and content marketing helps drive this process and how they feel it has changed over time.

Read More
Post Image

Gamifying data analysis through interactive infographics

Posted by Riaan Pietersen on May 26, 2017

Let’s be honest, unless your head is geared for numbers and graphs, data analysis can seem like a pretty boring subject. Most people end up with an expressionless stare at even the thought of looking at a collection of data nodes. From the onset of this project, it was clear that we needed to make the data representation fun and accessible if we are to reach (and entertain) a wider audience.

Read More
Post Image

How to get through turbulent times using diagnostic selling

Posted by Donna Palermo on May 22, 2017

I attended the Sage Summit at the Sandton Convention Centre on the 8th of March for our client Sage Online Tools. The Summit centred around the theme of digital transformation and one session, in particular, caught my attention. When Andrew Honey group CEO of Entrepreneur Media SA, ThinkSales Corporation and SmartCompany Networks came to the stage, he told the delegates that his presentation would highlight how the top executives in the world achieve success and he introduced the term: diagnostic selling.

Read More
Post Image

Social media wars: why everyone wants to be like Snapchat

Posted by Donna Palermo on May 03, 2017

The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.

Read More
Post Image

How businesses can guard against the effects of downgrades

Posted by Jackie Stierlin on April 18, 2017

The political and economic turmoil in South Africa, and a credit downgrade by Standard and Poor’s, and now Fitch, to junk status, will have a negative effect on business growth for years to come. As businesses, we are a little helpless to correct the course, and the instability is going to make generating new business far more challenging.

Read More
Post Image

Technology and fashion walk the runway together using immersive marketing

Posted by Jackie Stierlin on March 28, 2017

When you sit and evaluate your own tech tools that you use every day, you realise that your everyday tasks have become intertwined with technology and devices to make our day a little easier – a little more productive. 

Read More
Post Image

Digital disruptors aren’t created in a day

Posted by Jackie Stierlin on March 09, 2017

The scary reality of digital disruptors, in any industry, is that if you choose to ignore them you will be left behind. 

Read More
Post Image

Leading our clients through digital transformation

Posted by Jackie Stierlin on February 21, 2017

Our team has had the advantage of watching several of our clients’ brands transform digitally over several years. Some have embraced the change fairly quickly, and others have taken this transformation slowly over time.

Read More
<) not found.[endif]--> social prospecting workbook
<) not found.[endif]--> lead conversion guide