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OUR BLOG

Driving personalisation through the smart use of data

Driving personalisation through the smart use of data

POSTED BY David Jenkin On January 29, 2019

Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.

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Leave your digital marketing to League in 2019

Leave your digital marketing to League in 2019

POSTED BY Eamon Allan On January 22, 2019

If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.

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Digital marketing shouldn’t fight for a place in your business

Digital marketing shouldn’t fight for a place in your business

POSTED BY Justin Glanville On January 15, 2019

We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing or your business will struggle to survive.

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How to take your martech from average to exceptional

How to take your martech from average to exceptional

POSTED BY David Jenkin On January 15, 2019

Martech, otherwise known as “marketing technology”, represents the immersion of marketing and digital. Martech is concerned with creating, managing and using digital tools to automate tasks and make data-driven decisions.

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Topic clusters – a must-have content marketing tool

Topic clusters – a must-have content marketing tool

POSTED BY Donna Palermo On September 10, 2018

Content marketing has evolved dramatically in format, style and delivery through the years. SEO was used to remain in Google’s good books, but people realised that it’s not about creating content for search engines, they aren’t the ones that engage with your brand online and read your content.

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Digital trends South African companies can implement in 2018

Digital trends South African companies can implement in 2018

POSTED BY Jackie Stierlin On August 13, 2018

As a marketer, I am always lured by a trends prediction or survey. Gartner puts out an annual forecast, and then there are theAdobe digital surveys, we love them all.  Each year our clients are intrigued by the changing trends on our digital landscape. But often the lure of something new, or the need to advance as quickly as you can to the next big thing, is more challenging than you realises. So let's look at the real trends that can be implemented.

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Microcopy – what’s the big deal with small words?

Microcopy – what’s the big deal with small words?

POSTED BY Lusanda Futshane On June 26, 2018

Let’s play a game of user experience (UX) bingo. The next time you find yourself in a conversation with a colleague about UX, award yourself a point every time they use one of the following pretentious and often meaningless buzzwords: deep dive, information scent, leverage, holistic and extensibility. It won’t take you longer than three full sentences to get a bingo.

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Data privacy: A new chapter is here

Data privacy: A new chapter is here

POSTED BY David Jenkin On May 17, 2018

The curtains have been drawn back, letting in enough light for everyone to see areas of the digital advertising landscape that were previously obscured by shadow. Much of it still is, of course, but the public has never been more aware of the issue of data privacy. It feels like a turning point and legislation is at last beginning to catch up. The Wild West days of big data appear to be over.

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Digital marketing trend watch for 2018 Part 2

Digital marketing trend watch for 2018 Part 2

POSTED BY Jackie Stierlin On March 27, 2018

In Part 1 of our blog, we focused on social media, particularly on why businesses should make a greater investment in sponsored content. In Part 2, we uncover online aspects that businesses must be aware of this year to remain digitally relevant. Let’s dive right in.

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Digital marketing trend watch for 2018 Part 1

Digital marketing trend watch for 2018 Part 1

POSTED BY Jackie Stierlin On March 13, 2018

Customer-centricity is the buzzword in the digital marketing industry for 2018.

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