OUR BLOG

Customer-centricity is the buzzword in the digital marketing industry for 2018.

As the marketing manager or CMO of a group, your methods and processes for marketing your business have been well established and successful for many years. Like most businesses with a B2B offering, you have had to find the best combination of industry publications and trade shows to grow your customer base.

Expanding your business's digital footprint can feel like an overwhelming task, but at its core, there needs to be a well thought out content strategy to drive all other digital programs. Even your smallest piece of content, for example, a social media post, is a vital piece of content. We chatted to the League Digital Content team about how content strategy and content marketing helps drive this process and how they feel it has changed over time.

In the digital marketing realm there are so many tools at our disposal to help improve the way we convert leads into customers. Thanks to the advent of technology, we have access to an array of

Modern day marketers are starting to think about new ways to support their sales teams by generating more qualified leads and nurturing them through the buying process.

Digital marketing is playing an increasingly important role in the education sector. We look at the reasons why, and what you should do about it.

Measuring brand affinity is a bit of a head scratcher – it’s difficult to determine the tangible success of something that doesn’t involve ROI or figures. Determining a person’s emotional connection

The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.

A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.

There is a world out there, beyond the realm of the downloadable eBooks, guides or blogs, where brilliant content lives. It’s a fresh and innovative space, abounding with visually appealing and