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OUR BLOG

The evolving role of digital marketing in the education industry

The evolving role of digital marketing in the education industry

POSTED BY Justin Glanville On January 25, 2018

Digital marketing is playing an increasingly important role in the education sector. We look at the reasons why, and what you should do about it.

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Metrics that help you measure real brand affinity

Metrics that help you measure real brand affinity

POSTED BY Christine van Zyl On January 18, 2018

Measuring brand affinity is a bit of a head scratcher – it’s difficult to determine the tangible success of something that doesn’t involve ROI or figures. Determining a person’s emotional connection

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Social media wars: why everyone wants to be like Snapchat

Social media wars: why everyone wants to be like Snapchat

POSTED BY Donna Palermo On January 11, 2018

The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.

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The vital elements that make up your year end marketing audit

The vital elements that make up your year end marketing audit

POSTED BY Jackie Stierlin On January 03, 2018

A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.

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Beyond the PDF: How alternative content marketing formats improve customer experience

Beyond the PDF: How alternative content marketing formats improve customer experience

POSTED BY Paul Melis On December 28, 2017

There is a world out there, beyond the realm of the downloadable eBooks, guides or blogs, where brilliant content lives. It’s a fresh and innovative space, abounding with visually appealing and

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Business growth through digital partnerships

Business growth through digital partnerships

POSTED BY Justin Glanville On December 20, 2017

We have worked with many businesses over several years and been at the forefront of the multiple challenges of trying to build and grow a sustainable enterprise. We often work with clients to overcome these challenges, but it is important that we highlight some of the problems a growing enterprise faces.

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Gamifying data analysis through interactive infographics

Gamifying data analysis through interactive infographics

POSTED BY Riaan Pietersen On December 14, 2017

Let’s be honest, unless your head is geared for numbers and graphs, data analysis can seem like a pretty boring subject. Most people end up with an expressionless stare at even the thought of looking at a collection of data nodes. From the onset of this project, it was clear that we needed to make the data representation fun and accessible if we are to reach (and entertain) a wider audience.

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What is the marketing teams role in sales strategies

What is the marketing teams role in sales strategies

On December 07, 2017

Depending on a company’s choice in sales strategies, the marketing team has a varying amount of involvement. Considering that one of the roles of marketing is to create demand for a product or service though, it would make sense to rather stick to sales strategies that have high levels of marketing integration.

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The best lead generation companies supply you with qualified leads

The best lead generation companies supply you with qualified leads

On November 30, 2017

A lot of lead generation companies profess to offer a quality lead generation service. However, unless they’re handing you qualified leads that are ready to buy, they aren’t.

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Brand Management 101: What you can learn from the Uber rebrand

Brand Management 101: What you can learn from the Uber rebrand

POSTED BY Estee Schroeder On November 23, 2017

At the beginning of February, the Uber launched its new brand identity worldwide. And it went viral in a matter of hours. With people logging into their app and finding the trusted “U” replaced by a

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