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OUR BLOG

Common B2B Marketing challenges and Digital marketing solutions to overcome them

Common B2B Marketing challenges and Digital marketing solutions to overcome them

POSTED BY Jackie Stierlin On February 22, 2018

As the marketing manager or CMO of a group, your methods and processes for marketing your business have been well established and successful for many years. Like most businesses with a B2B offering, you have had to find the best combination of industry publications and trade shows to grow your customer base.

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What content marketing means to us

What content marketing means to us

POSTED BY Jackie Stierlin On February 15, 2018

Expanding your business's digital footprint can feel like an overwhelming task, but at its core, there needs to be a well thought out content strategy to drive all other digital programs. Even your smallest piece of content, for example, a social media post, is a vital piece of content. We chatted to the League Digital Content team about how content strategy and content marketing helps drive this process and how they feel it has changed over time.

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Which marketing automation platform is best for your campaign?

Which marketing automation platform is best for your campaign?

POSTED BY Jaco Liebenberg On February 07, 2018

In the digital marketing realm there are so many tools at our disposal to help improve the way we convert leads into customers. Thanks to the advent of technology, we have access to an array of

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Create business leads by understanding the 5 stages of the buying cycle

Create business leads by understanding the 5 stages of the buying cycle

On February 01, 2018

Modern day marketers are starting to think about new ways to support their sales teams by generating more qualified leads and nurturing them through the buying process.

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The evolving role of digital marketing in the education industry

The evolving role of digital marketing in the education industry

POSTED BY Justin Glanville On January 25, 2018

Digital marketing is playing an increasingly important role in the education sector. We look at the reasons why, and what you should do about it.

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Metrics that help you measure real brand affinity

Metrics that help you measure real brand affinity

POSTED BY Christine van Zyl On January 18, 2018

Measuring brand affinity is a bit of a head scratcher – it’s difficult to determine the tangible success of something that doesn’t involve ROI or figures. Determining a person’s emotional connection

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Social media wars: why everyone wants to be like Snapchat

Social media wars: why everyone wants to be like Snapchat

POSTED BY Donna Palermo On January 11, 2018

The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.

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The vital elements that make up your year end marketing audit

The vital elements that make up your year end marketing audit

POSTED BY Jackie Stierlin On January 03, 2018

A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.

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Beyond the PDF: How alternative content marketing formats improve customer experience

Beyond the PDF: How alternative content marketing formats improve customer experience

POSTED BY Paul Melis On December 28, 2017

There is a world out there, beyond the realm of the downloadable eBooks, guides or blogs, where brilliant content lives. It’s a fresh and innovative space, abounding with visually appealing and

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Business growth through digital partnerships

Business growth through digital partnerships

POSTED BY Justin Glanville On December 20, 2017

We have worked with many businesses over several years and been at the forefront of the multiple challenges of trying to build and grow a sustainable enterprise. We often work with clients to overcome these challenges, but it is important that we highlight some of the problems a growing enterprise faces.

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