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Digital marketing is playing an increasingly important role in the education sector. We look at the reasons why, and what you should do about it.

Measuring brand affinity is a bit of a head scratcher – it’s difficult to determine the tangible success of something that doesn’t involve ROI or figures. Determining a person’s emotional connection

The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.

A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.

There is a world out there, beyond the realm of the downloadable eBooks, guides or blogs, where brilliant content lives. It’s a fresh and innovative space, abounding with visually appealing and

We have worked with many businesses over several years and been at the forefront of the multiple challenges of trying to build and grow a sustainable enterprise. We often work with clients to overcome these challenges, but it is important that we highlight some of the problems a growing enterprise faces.

Let’s be honest, unless your head is geared for numbers and graphs, data analysis can seem like a pretty boring subject. Most people end up with an expressionless stare at even the thought of looking at a collection of data nodes. From the onset of this project, it was clear that we needed to make the data representation fun and accessible if we are to reach (and entertain) a wider audience.

Depending on a company’s choice in sales strategies, the marketing team has a varying amount of involvement. Considering that one of the roles of marketing is to create demand for a product or service though, it would make sense to rather stick to sales strategies that have high levels of marketing integration.

A lot of lead generation companies profess to offer a quality lead generation service. However, unless they’re handing you qualified leads that are ready to buy, they aren’t.

At the beginning of February, the Uber launched its new brand identity worldwide. And it went viral in a matter of hours. With people logging into their app and finding the trusted “U” replaced by a