
Common B2B Marketing challenges and Digital marketing solutions to overcome them
POSTED BY Jackie Stierlin On February 22, 2018As the marketing manager or CMO of a group, your methods and processes for marketing your business have been well established and successful for many years. Like most businesses with a B2B offering, you have had to find the best combination of industry publications and trade shows to grow your customer base.
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What content marketing means to us
POSTED BY Jackie Stierlin On February 15, 2018Expanding your business's digital footprint can feel like an overwhelming task, but at its core, there needs to be a well thought out content strategy to drive all other digital programs. Even your smallest piece of content, for example, a social media post, is a vital piece of content. We chatted to the League Digital Content team about how content strategy and content marketing helps drive this process and how they feel it has changed over time.
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Which marketing automation platform is best for your campaign?
POSTED BY Jaco Liebenberg On February 07, 2018In the digital marketing realm there are so many tools at our disposal to help improve the way we convert leads into customers. Thanks to the advent of technology, we have access to an array of
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Create business leads by understanding the 5 stages of the buying cycle
On February 01, 2018Modern day marketers are starting to think about new ways to support their sales teams by generating more qualified leads and nurturing them through the buying process.
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The evolving role of digital marketing in the education industry
POSTED BY Justin Glanville On January 25, 2018Digital marketing is playing an increasingly important role in the education sector. We look at the reasons why, and what you should do about it.
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Metrics that help you measure real brand affinity
POSTED BY Christine van Zyl On January 18, 2018Measuring brand affinity is a bit of a head scratcher – it’s difficult to determine the tangible success of something that doesn’t involve ROI or figures. Determining a person’s emotional connection
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Social media wars: why everyone wants to be like Snapchat
POSTED BY Donna Palermo On January 11, 2018The social media landscape is looking a lot like a teen movie. Everyone wants to be like Snapchat. It started when Instagram cloned Snapchat’s main feature and didn’t even bother to hide it calling it Instagram Stories.
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The vital elements that make up your year end marketing audit
POSTED BY Jackie Stierlin On January 03, 2018A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.
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Beyond the PDF: How alternative content marketing formats improve customer experience
POSTED BY Paul Melis On December 28, 2017There is a world out there, beyond the realm of the downloadable eBooks, guides or blogs, where brilliant content lives. It’s a fresh and innovative space, abounding with visually appealing and
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Business growth through digital partnerships
POSTED BY Justin Glanville On December 20, 2017We have worked with many businesses over several years and been at the forefront of the multiple challenges of trying to build and grow a sustainable enterprise. We often work with clients to overcome these challenges, but it is important that we highlight some of the problems a growing enterprise faces.
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