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4 Hacks to come up with innovative content ideas

4 Hacks to come up with innovative content ideas

POSTED BY
Lisa Johnston on November 16, 2017

Constantly coming up with original and creative content ideas can be challenging, so try these 4 hacks to help.

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Knowing your shit vs. knowing you’re shit: The seven types of content according to the Bristol Stool Chart

Knowing your shit vs. knowing you’re shit: The seven types of content according to the Bristol Stool Chart

POSTED BY
Paul Melis on December 09, 2015

According to the Bristol Stool Chart, there are seven types of shit. I know this because I spend far too much time on the internet, not because I have the desire to be some kind of poop academic.

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What Google's Phantom 2 update means for your copywriting services

What Google's Phantom 2 update means for your copywriting services

POSTED BY
Leanne Farish on September 28, 2015

Google is said to make more than 500 changes to their search algorithms each year. Most of these are tiny tweaks that go largely undetected. But every now and again, Google releases an update that sends shockwaves through the internet. Overnight, websites’ rankings drop drastically and web traffic grinds to an unexplained halt.

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The role of analytics in choosing content marketing keywords

The role of analytics in choosing content marketing keywords

POSTED BY
Garth Pedersen on August 20, 2015

‘Why am I not number one on Google?’ Inbound marketing and content marketing agencies get this question from their clients all the time. But most will tell you that the answer to the ultimate question of life, the universe and everything is far simpler to answer. (It’s 42. Duh.)

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What to do if your content marketing strategy isn’t working

What to do if your content marketing strategy isn’t working

on May 26, 2015

I’ve met with many companies that have told me that content marketing just doesn’t work for them. Even though they’ve had experienced media professionals creating high quality, engaging content for them, they just haven’t been seeing ROI. Because of this, their bosses are about to cut their content marketing budgets.

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There's more to content marketing than just creating content

There's more to content marketing than just creating content

on March 11, 2015

So, you write a new blog every week and have an eBook available for download on your website. You reckon you’ve got content marketing down pat. Not so fast: while you’re certainly on the right track, there’s much more to content marketing than simply creating content.

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How content marketing bolsters corporate branding [infographic]

How content marketing bolsters corporate branding [infographic]

on December 05, 2014

The article below was originally published on TheMarketingSite.com. TheMarketingSite.com (TMS) is a well-respected online marketing and communications knowledge hub. If you’re after a one-stop portal for business and marketing topics, industry news and trends, research and statistics, thought leadership articles and much more, head over to TMS. In the meantime, we’ve republished the full version of the original article for you here.

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How WeVideo for Business can impact your content marketing strategy

How WeVideo for Business can impact your content marketing strategy

on August 06, 2014

It’s safe to say that content marketing isn’t just a media buzzword or short-lived marketing fad. Content marketing has proven itself as an effective marketing tactic time and again, and the number of brands successfully implementing content marketing strategies grows daily.

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Four ways to come up with fresh content marketing ideas

Four ways to come up with fresh content marketing ideas

on July 23, 2014

One of the most difficult parts of adopting a content marketing strategy is learning how to constantly come up with ideas for new content. The most effective content marketing strategies call for multiple blog posts per week – sometimes even per day – as well as premium content in the form of eBooks, guides and handbooks.

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Most marketers measure content marketing success incorrectly [infographic]

Most marketers measure content marketing success incorrectly [infographic]

on June 24, 2014

The idea of content marketing continues to grow in popularity. However, according to this infographic, created by marketing automation company Pardot, even though more and more marketers are acknowledging the importance of content marketing, 62% of marketers still don’t have an actual content marketing strategy in place. What’s more, the infographic suggests that most marketers don’t know how to correctly measure the effectiveness of their content.

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