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Email marketing: how to write the perfect sales email

Email marketing: how to write the perfect sales email

POSTED BY
Devin Ross on February 04, 2016

First, let’s clear things up. There is no such thing as a “sales email” in the sense you’re thinking of. A contact doesn’t just buy a product after receiving a perfectly worded email. Emails need to be sent at the right time in the buying cycle, and focus on a specific goal in order to be effective. There needs to be a plan behind your email marketing strategy. This plan needs to take into account the way your target personas behave as well as their position in the buying cycle.

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Email marketing in a world of wearables

Email marketing in a world of wearables

POSTED BY
Gio Ghignone on December 15, 2015

Wearables. Everyone is talking about them. They’re a $20B market that is set to grow to $70B in the next 10 years. While most people think of wearables as watches or fitness bands, the wearables market also includes things you stick on your face, like the Oculus Rift and Samsung Gear VR. Such a prevalence and diversity in devices poses many questions about their utility and place in our lives. Why are they so popular when they make us look like complete idiots? For the purposes of this blog, however, we’ll stick with the biggest growth market – wrist-strapped wearables – and how email marketing can be used to tap into this market.

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Why permission and personalisation are key to email marketing

Why permission and personalisation are key to email marketing

POSTED BY
Devin Ross on September 22, 2015

Email marketing tends to get a bit of a bad rap. I can understand why: all too often, email marketing comes in the form of a blatant hard sell or - even worse - unsolicited spam.

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