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OUR BLOG

Metrics that help you measure real brand affinity

Metrics that help you measure real brand affinity

POSTED BY
Christine van Zyl on January 18, 2018

Measuring brand affinity is a bit of a head scratcher – it’s difficult to determine the tangible success of something that doesn’t involve ROI or figures. Determining a person’s emotional connection

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The vital elements that make up your year end marketing audit

The vital elements that make up your year end marketing audit

POSTED BY
Jackie Stierlin on January 03, 2018

A marketing audit is supposed to be an integral part of your marketing strategy which should be conducted several times a year. The most important of these audits happens at the end of the year – when you can effectively measure the success and results of your efforts throughout the year.

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Business growth through digital partnerships

Business growth through digital partnerships

POSTED BY
Justin Glanville on December 20, 2017

We have worked with many businesses over several years and been at the forefront of the multiple challenges of trying to build and grow a sustainable enterprise. We often work with clients to overcome these challenges, but it is important that we highlight some of the problems a growing enterprise faces.

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Why cold calling is sales strategy suicide

Why cold calling is sales strategy suicide

on November 09, 2017

One of the biggest challenges in sales is finding a way to put yourself in your buyer’s shoes. And truthfully, many don’t succeed at this. Don’t believe me? Well, then answer this: do you like being

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How businesses can guard against the effects of downgrades

How businesses can guard against the effects of downgrades

POSTED BY
Jackie Stierlin on April 18, 2017

The political and economic turmoil in South Africa, and a credit downgrade by Standard and Poor’s, and now Fitch, to junk status, will have a negative effect on business growth for years to come. As businesses, we are a little helpless to correct the course, and the instability is going to make generating new business far more challenging.

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Technology and fashion walk the runway together using immersive marketing

Technology and fashion walk the runway together using immersive marketing

POSTED BY
Jackie Stierlin on March 28, 2017

When you sit and evaluate your own tech tools that you use every day, you realise that your everyday tasks have become intertwined with technology and devices to make our day a little easier – a little more productive. 

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Digital disruptors aren’t created in a day

Digital disruptors aren’t created in a day

POSTED BY
Jackie Stierlin on March 09, 2017

The scary reality of digital disruptors, in any industry, is that if you choose to ignore them you will be left behind. 

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League Digital Greatest Hits 2016

League Digital Greatest Hits 2016

POSTED BY
Jackie Stierlin on December 28, 2016

It’s that time of the year again. Yes, you guessed it, the release of League Digital Greatest Hits 2016 is upon us!

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Are you effectively utilising cross device marketing? (PART 1)

Are you effectively utilising cross device marketing? (PART 1)

POSTED BY
Jackie Stierlin on November 17, 2016

As a marketer, you constantly have to ask yourself if you’re marketing/advertising to your prospects and customers when and where it counts. Here’s how to ensure you are.

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Packing a punch with multi-channel, cross-channel and omni-channel

Packing a punch with multi-channel, cross-channel and omni-channel

POSTED BY
Jackie Stierlin on November 08, 2016

We take a look at the types of marketing experiences consumers can now have and what these mean for your business’ marketing strategies.

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