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Posts tagged as: digital marketing

Digital trends South African companies can implement in 2018

Digital trends South African companies can implement in 2018

POSTED BY
Jackie Stierlin on August 13, 2018

As a marketer, I am always lured by a trends prediction or survey. Gartner puts out an annual forecast, and then there are theAdobe digital surveys, we love them all.  Each year our clients are intrigued by the changing trends on our digital landscape. But often the lure of something new, or the need to advance as quickly as you can to the next big thing, is more challenging than you realises. So let's look at the real trends that can be implemented.

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The evolving role of digital marketing in the education industry

The evolving role of digital marketing in the education industry

POSTED BY
Justin Glanville on January 25, 2018

Digital marketing is playing an increasingly important role in the education sector. We look at the reasons why, and what you should do about it.

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What the four new elements teach us about digital marketing

What the four new elements teach us about digital marketing

on January 19, 2016

So they’ve discovered four new elements. Oh, you didn’t hear? Well, that’s the thing about news nowadays — most of it’s discovered and digested online, which means the majority of events are lost in a content maelstrom or quickly forgotten after reading. Anyway, the four new yet-to-be-named elements were less discovered and more synthesised in various laboratories in Japan, the US and Russia, according to Chemistry World. Highly unstable ‘supermetals’, they only exist for a fraction of a second before their atoms decay — rather like much of the content on the internet. Before this turns into a chemistry blog (not something I’m famed for) let’s get back to digital marketing and what it has in common with this recent scientific discovery.

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Are you League’s next digital marketing intern?

Are you League’s next digital marketing intern?

POSTED BY
Jess Gamble on August 27, 2015

League is on the hunt for a digital marketing intern to join our Cape Town team. We’re looking for someone who’s self-motivated, eager to learn and excited about digital marketing. We’re looking for an intern to join the League team for three months at our offices in Rondebosch, Cape Town. Even better, if you’re a good fit, there’s potential for the role to become permanent. This is your chance to get your foot in the door at League!

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How does Google’s Answer Box affect your digital marketing strategy?

How does Google’s Answer Box affect your digital marketing strategy?

on May 13, 2015

If you’re not sure what a Google Answer Box is, open up your browser to Google now. In the search bar, type in ‘How old is Meryl Streep?’ and hit enter. You’ll see that above the usual listings linking you to webpages that can tell you Meryl Streep’s age, there’s a box already showing you the answer: 65 years old. That’s an Answer Box.

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Are CMOs ready for the digital marketing era? [infographic]

Are CMOs ready for the digital marketing era? [infographic]

on April 24, 2014

After interviewing over 1700 chief marketing officers (CMOs), IBM released this illuminating infographic, entitled Are CMOs ready for the digital marketing era?

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Skills your digital marketing resource has that will turn them into your next CMO

Skills your digital marketing resource has that will turn them into your next CMO

on July 30, 2013

Most companies nowadays have a digital marketing manager on their marketing team; this person is usually younger than the rest of the marketing team and certainly a lot younger than the CMO.

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