We ensure that the right message is delivered at the right time and in the right format, according to where the buyer is in the decision-making process. In other words, we nurture leads in order to fast track and improve the buying process. We believe in only sending your sales team qualified leads who are ready to buy, and then we analyse the sources of those qualified leads so that you can generate more. Most leads aren’t ready to buy straight away:
Only 20% of leads generated are qualified,
55% are leads but not ready to buy, and
25% will never buy.
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