image

Capabilities

Buyer Personas

Finding your ideal customer is half the sales battle won

Businesses can waste many of their resources by trying to sell to as many people as possible. We believe (and can prove) that identifying the perfect customer for your product amplifies your chances of making a sale.

Composing comprehensive, well-researched and data-driven buyer personas is a crucial first step of any marketing strategy. We can identify who you should be targeting and build 360-degree views of them that include their goals, pain points and how best to connect with them. Our buyer personas are authentic representations of real people and tell us everything we need to know so we can grow your brand effectively.

Solutions with this capability

social prospecting workbook

Related Posts

Our storytelling brings your products to life

posted by Donna Palermo on December 13, 2019

Once upon a time… I have your attention now, don’t I? Well of course I do, we all love stories. We’ve been telling them for ages.

Read More

Do human or digital sales pack the most punch with customers?

posted by Christopher Brown on December 06, 2019

Your sales team will probably tell you that in-person (or on the phone) sales are better while, at the same time, e-commerce sales show impressive results.

Read More

Map your digital path

posted by Justin Glanville on December 05, 2019

We’re living in an era of digital transformation.

Read More