Let’s face it - people are hugely influenced by fresh, engaging content. And providing the right content at the right time and in the right format is one of the best ways to guide a customer from challenge to purchase. Employing armies of salespeople isn’t scalable. You now need to help customers make informed buying decisions, a goal which is is best achieved with content. We strongly believe that content marketing shouldn’t add to the existing content noise. On the contrary, content marketing should be strategically tailored for the needs of buyers at an exact moment in time, as they move through different stages of buying. We develop strategy, produce the content, automate its delivery and measure its results to constantly optimise the performance of your investment in content marketing. We have expertise in the following content types (and we’re constantly investigating and trialling new content models):
Social media content
BY Eamon Allan AT 05/03/2019 02:20 PM
Technology is changing the way we consume information. While the internet reaches more than four billion people this year, traditional media – including newspapers and advertising – are being replaced by digital media, a medium that’s growing exponentially.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
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