Sending unsolicited emails to bulk mailing lists is not email marketing – it’s spamming, and it doesn’t get results. Intelligent and contextual email marketing, on the other hand, is one of the most effective tools available to marketers. We believe in developing email marketing solutions your contacts will love. We produce regular and high quality content that your target market actually wants to read, and when customers are given the the information they want, they subscribe to your email lists and become loyal fans. Our email marketing strategies:
Integrate relevant call to actions with high quality content to achieve specific campaign objectives
Educate and guide prospective customers along a personalised path to purchase and incorporate post-purchase retention strategies
Upsell and cross-sell to existing customers using triggers based on behaviour and data profile
BY Eamon Allan AT 05/03/2019 02:20 PM
Technology is changing the way we consume information. While the internet reaches more than four billion people this year, traditional media – including newspapers and advertising – are being replaced by digital media, a medium that’s growing exponentially.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
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