Consumers have evolved, and they’re ignoring traditional marketing. What is your business doing to evolve with them?
No one likes to receive interruptive marketing, and consumers have evolved to become experts at blocking out marketing messages they don’t want to receive. Yet, many companies still practice archaic, disruptive and brand-destructive marketing.
So, how does inbound marketing differ? Inbound marketing combines SEO, paid search, social media, content marketing and marketing automation across various platforms to attract consumers to your digital properties and then convert them into qualified leads and customers in a strategic and measurable way. We don’t hit and hope - we plan, execute, measure and adjust.
Furthemore, inbound content marketing attracts 3 times as many leads as traditional outbound marketing.
Our experience in inbound marketing is extensive across many different industries, and we’ve already achieved platinum partner status with inbound marketing technologists and partner, HubSpot.
BY Eamon Allan AT 05/03/2019 02:20 PM
Technology is changing the way we consume information. While the internet reaches more than four billion people this year, traditional media – including newspapers and advertising – are being replaced by digital media, a medium that’s growing exponentially.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
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