Don’t think a Facebook page is important? Think again. Gain brand credibility and show your customers that you’re active, engaged and responsive with social media management. Using brand-appropriate platforms, from LinkedIn to Instagram, a social media strategy allows you to reach new audiences through organic and paid advertising. It also directs traffic to your website and extends other avenues of your digital marketing plan.
Social media strategy that is built to reach your business goals
Social and community management for your B2B business
Communications plans that include crisis management
Structured storytelling to make sure you get the most from your social channels
BY Eamon Allan AT 05/03/2019 02:20 PM
Technology is changing the way we consume information. While the internet reaches more than four billion people this year, traditional media – including newspapers and advertising – are being replaced by digital media, a medium that’s growing exponentially.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
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