Effective website design understands user interfaces, conversion strategy, user experience, and the various devices a website will be viewed on. Effective website development translates that design into a highly functional, aesthetically beautiful website. Many businesses treat their websites as glorified shop windows. We’re different, and believe websites should:
Serve as a channel into your business for both existing and new customers, thereby increasing your revenue, reducing your costs and improving efficiency.
Be integrated with company backend systems to deliver real time data such as stock availability and expected response times from the customer service team.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
BY Justin Glanville AT 15/01/2019 03:28 PM
We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing o...
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