Your brand and your customers are in constantly-evolving relationship. Is that relationship building your business?
Businesses can’t afford large teams of account and relationship managers, and yet, there is still a pressing need to communicate regularly with customers and leads and build brand advocates.
Carefully crafted buyer journeys build your brand and improve efficiency. They can be developed and automated for every touchpoint in your business, whether it be a new sales lead or a post-customer service check-in.
We believe that effective buyer journeys should increase revenue, reduce costs and improve efficiency - without losing that human touch.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
BY Justin Glanville AT 15/01/2019 03:28 PM
We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing o...
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