We ensure that the right message is delivered at the right time and in the right format, according to where the buyer is in the decision-making process. In other words, we nurture leads in order to fast track and improve the buying process. We believe in only sending your sales team qualified leads who are ready to buy, and then we analyse the sources of those qualified leads so that you can generate more. Most leads aren’t ready to buy straight away:
Only 20% of leads generated are qualified,
55% are leads but not ready to buy, and
25% will never buy.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
BY Justin Glanville AT 15/01/2019 03:28 PM
We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing o...
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