Marketing technology spending will increase from $20.2 billion in 2014 to $32.4 billion in 2018.
We love marketing automation because it tracks the performance of campaigns and closes the loop on reporting, enabling us to design campaigns that increase our partners’ revenue and ensuring results-driven marketing.
We are experts at strategic employment, integration, implementation and management of marketing automation technology, which is an integral part of the the digital marketing strategies we develop to grow our partners’ businesses. We are a Platinum status partner with HubSpot, a world-leader in marketing automation software, and have vast experience with other marketing automation platforms such as Pardot, Eloqua and Marketo.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
BY Justin Glanville AT 15/01/2019 03:28 PM
We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing o...
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