Triggered close to each individual's renewal date, renewal marketing is imperative for subscription-based business models. We believe that effective renewal marketing can increase revenues and improve efficiency for the following reasons:
Customers may forget to enter their new billing details, or they may be on holiday when their contract expires. If this happened, they would be unable to renew, and could even be unaware that they need to do so.
It's not cost effective or scalable to physically contact every customer when their contract is up for renewal.
Customers may be inactive users and might need to be prompted to become active again.
There may be a need to explain new features or pricing models.
BY Donna Palermo AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
BY Justin Glanville AT 15/01/2019 03:28 PM
We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing o...
BY David Jenkin AT 15/01/2019 01:54 PM
Martech, otherwise known as “marketing technology”, represents the immersion of marketing and digital. Martech is concerned with creating, managing and using digital tools to automate tasks and make data-driven decisions.
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