Triggered close to each individual's renewal date, renewal marketing is imperative for subscription-based business models. We believe that effective renewal marketing can increase revenues and improve efficiency for the following reasons:
Customers may forget to enter their new billing details, or they may be on holiday when their contract expires. If this happened, they would be unable to renew, and could even be unaware that they need to do so.
It's not cost effective or scalable to physically contact every customer when their contract is up for renewal.
Customers may be inactive users and might need to be prompted to become active again.
There may be a need to explain new features or pricing models.
BY Eamon Allan AT 05/03/2019 02:20 PM
Technology is changing the way we consume information. While the internet reaches more than four billion people this year, traditional media – including newspapers and advertising – are being replaced by digital media, a medium that’s growing exponentially.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
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