You’ll never miss an opportunity to upsell or cross-sell again.
Because they rely on personal experience, no two sales representatives will consistently offer the same solutions to customers with similar needs. Computers, on the other hand, are able to identify behaviour that flags customers as potential upsell or cross-sell candidates.
At League, we believe that the employment of automated upsell programmes is the most effective and efficient way to increase the revenue from existing customers. These programmes send strategic messages based on behaviour and data profile triggers, and are completely consistent in identifying the best possible messages for customers with particular needs.
BY David Jenkin AT 29/01/2019 01:23 PM
Personalisation in digital marketing is achieved through the deployment of “smart content”, which is content that has been segmented to be more relevant for the site visitor and is informed by relevant data.
BY Eamon Allan AT 22/01/2019 12:58 PM
If you are working as a marketing professional for an organisation, you will have your hands full with all the responsibilities of this position.
BY Justin Glanville AT 15/01/2019 03:28 PM
We often encounter the mindset that a traditional bricks-and-mortar business doesn’t need to have an online presence. In the digital landscape we find ourselves in today, having a basic website is no longer enough to satisfy modern customers. You need to embrace digital marketing o...
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