“Successful sales enablement is when your brand becomes an extension of your product offering.”
Your salespeople work hard to convert the leads that are provided by your marketing team. A comprehensive sales enablement strategy will help them to sell more effectively.
Arming your sales team with more accurate information to use at touchpoints throughout the customer journey allows them to focus on what they really have to – selling and meeting their targets. This information can take the form of smart content, applications, engagement emails and several other tools and channels that are easily digestible and reusable throughout the sales team.
A powerful sales enablement strategy is underpinned by intuitive technology and software that help to simplify processes and optimise output. It is more than just a database and a functioning website enquiries page, it is intelligent customer journeys driven by real data on your potential client base.
How we work
Holistic view of your customer through sales and business alignment Sales enablement bridges the gap between departments, allowing them to operate as one team and work on an aligned customer strategy.
Garner invaluable data through a seamless sales process Sales automation secures more data on customer behaviour enabling you to further tailor your pitches to potential clients.
Scale your success and deliver on your sales targets Intuitive sales automation makes your business less dependent on just your top performers and improves scalability and performance.
Customise the sales process Be ready to pursue and offer leads value at the exact stage of the customer journey.
Seal the deal quicker With more powerful and intuitive tools, your sales team can mine better data to engage in more personalised conversations with leads.
1. Benchmark your sales strategy We conduct thorough research of your current sales process and lead generation tools to establish how to optimise and speed up your sales cycle.
2. Create a sales enablement roadmap for your business Based on the unique requirements of your brand and industry, we will build an insight-led digital sales enablement roadmap complete with a detailed blueprint for implementation.
3. Develop a ales enablement strategy and plan We work with your sales team to plan and develop a digital strategy for your sales process and stages to help you deliver on market expectations.
4. Customise and implement your sales technology We create and implement customised sales automation tools, web applications and software to help close the loop between leads generated and leads converted.
5. Implement, analyse and optimise your sales enablement elements We develop and implement all the elements that support your customised sales strategy and continuously measure and optimise them with the progress of your campaigns.
6. Provide the visibility you need through reporting We provide visibility of your sales automation and tools through our intuitive reporting and dashboards to determine their progress towards your overall sales strategy goals.
Your sales team will probably tell you that in-person (or on the phone) sales are better while, at the same time, e-commerce sales show impressive results.Read More